
The Intercollegiate Tennis Association (ITA) is the governing body of college tennis and a coaches association, both an advocate and an authority for the sport and its members. The ITA is committed to serving college tennis and returning the leaders of tomorrow while promoting both the athletic and academic achievements of the collegiate tennis community. The ITA, founded in 1956, is comprised of more than 2,000 men’s and women’s varsity tennis teams representing more than 1,250 institutions, while administering numerous regional and national championships, and the ITA/Tennis Point College Tennis Rankings for 20,000 college varsity student-athletes across five levels of play. The ITA also bolsters an industry leading awards program for players and coaches to honor excellence in academics, leadership, and sportsmanship. Keep up with all of the excitement around college tennis by visiting WeAreCollegeTennis.com and following the ITA on Facebook, Twitter, Instagram, Tik Tok, and LinkedIn.
Episodes

Tuesday Aug 29, 2023
Maximizing Tennis Tech - Geoff Russell
Tuesday Aug 29, 2023
Tuesday Aug 29, 2023
Geoff Russell worked for the USTA Player Development department for 13 years. During his time at USTA PD he worked with many of the top players and coaches in the world. Geoff is a leader in sports performance and data analysis. He leverages innovative solutions in optical data, visions, and wearable technologies to provide objective, measurable, feedback around development areas of focus. He is now working as a consultant for a number of college tennis teams, helping them to maximize their use of technology as it applies to player development and recruitment.
In this podcast, Geoff discusses how coaches can implement some level of technology into their coaching modalities; what mistakes he has seen coaches make when trying to help their players reach their full potential; some themes he sees emerging after watching hundreds of hours of college tennis over the last several months and lots of other helpful insights for coaches.
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